Many entrepreneurs believe that TV and radio advertising is beyond their means. But while national TV advertising is out of the entrepreneur’s price range, advertising on local stations and, especially, on cable television can be surprisingly affordable.

Armed with the right information, the small-business owner may find that TV and radio advertising can, in fact, deliver more customers than any other type of ad campaign. The key is to have a clear understanding of the market so the budget spent on broadcast advertising isn’t wasted.

Planning is especially essential for the business person approaching broadcast advertising for the first time. When you are first starting out, it’s important to educate our clients about the media. At The Factory we will guide you through the processes and sketchout your visions and make it a reality without breaking the budget.

The Factory will analyses your target market by building a rapport regarding who your customers are and, therefore, who you want to reach with your advertising.

We will set a rough budget for your broadcast advertising. Come up with an amount that won’t strain your business but will allow you to give broadcast advertising a good try. Many stations suggest running ads for at least three months. This can easily cost several thousand dollars for a TV campaign. Radio generally costs a little less, although rates vary widely depending on the size of the market, the station’s penetration, and the audience of the show on which you want to advertise.

Contact us for a free consultation on how we can interpret your vision into reality.

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